Our Mission and Vision

We passionately believe that a love of life demands participation to safeguard it, and to help secure the health of future generations, enabling the best start in life for all infants, regardless of location or means.

We aim to create the best infant care solutions that support families and child care professionals to establish baby wearing as a fundamental for encouraging healthy relationships and better health outcomes for mothers and infants. We want to help parents care holistically for their children through enabling the amazing benefits of traditional babywearing, adjusted for our modern generation.

Babywearing is a skill that has been practiced for centuries and is proven to not only be practical, but to play a significant role in the healthy development of infants, and in establishing confidence for the carrier. It is also a tool that enables attachment parenting, a widely used philosophy that focuses on secure emotional, social and cognitive development and growth through parental empathy and responsiveness, and continuous closeness and touch.

For 15 years we have been designing, testing and fine tuning our baby carriers with healthcare professionals, babywearing consultants, and parents, and are proud of our journey so far.

We have taken a human centred approach to ensure we capture the absolute best way to carry your baby, all in one moderm hammock! The Babymoon XOXO range uniquely combines both the practical and developmental benefits of traditional baby wearing, in a convenient design for the modern family.

Alongside our xoxo carriers, we are developing a range of connected carriers for healthcare professional use, and are collaborating with the UN to use babymoon carriers to facilitate skin to skin care as an alternative to incubators in low resource areas.
Meet our founder:

Geta Rasciuc

Geta is a mother of four, and an accredited baby wearing professional.

When her first son was born in 2005, she tried many different styles and designs of carriers, but was not satisfied with the support and comfort they offered her and her baby. She found her baby would always hang too low, and she often got back pain as a result. This prompted the birth of Babymoon Care. Geta had the vision and capability to design a new style of carrier so other mothers could avoid the experiences she had. In developing her own style, Geta took inspiration from the century's old, tried and tested, wraps and more modern day Asian lightweight carriers to develop a solution that brings the benefits of both together.

Geta is passionate about the role of baby wearing in encouraging bonding and attachment in the first 1000 days of life.

There is a large body of evidence that supports baby wearing as a means to secure skin to skin connection between a carer and an infant that is vital for not only nurturing emotional, physical, social and cognitive development, but it is a life-saving tool for many infants in areas with poor access to healthcare.

This need prompted Geta to partner with NGOs to use Babymoon carriers to facilitate skin to skin care as an alternative to incubators in low resource areas. Geta also extend beyond the original carrier to design a version that enables vital signs monitoring for those most in need, to provide healthcare professionals with health data, whilst not interrupting the vital skin to skin connection.




Babymoon was founded in Moldova. Our office and production facilities are staffed with home grown talent who created the original Babymoon community and launched our original commercial carrier


Our Head office moved to the Netherlands to expand internationally, supported by the Rockstart Startup Accelerator Program - Babymoon BV was born. Our production facilities remain in Moldova, enabling courageous and determined women in need continue to support their families


Babymoon B.V continued development of baby carriers, conducting market research, fine tuning our value proposition and building a network of professionals and partners in preparation for international launch


Rebranded as Babymoon Care B.V, we graduated from Rockstart, spread our wings and set the wheels in motion to launch both healthcare and consumer carrier collections


Go time! Our XO carriers are ready for market; Our Education and Support App is ready to engage our community of baby wearers; and our Connected carriers are ready for development from prototype to mass production

What's in a name?

To us, Babymoon means that amazing time just after your baby has arrived where you are getting to know this new member of the family – like a honeymoon after a wedding.

This is your baby honeymoon – your babymoon. In this time we can imagine you are going want to kiss and cuddle and snuggle your new baby as much as you can, and we want to help you with that. Take them everywhere with you, let them feel you, see you, smell and hear you. Be one together. Building that connection from day one.

Our Supporters